As mentioned in part one, social networking is a phenomenal marketing tool because it makes it so easy to go where the people are…and, more and more, those people are on Twitter.

Consider:

• 60% of Twitter Users would recommend a company based on Twitter presence
• 80% of Twitter Users will reward brands they have relationships with by being more willing to make a purchase
• Only 47% of Twitter Users are interested in special offers and coupons from companies on Twitter—the majority prefers dialogue and relationships

So, what is Twitter? Think of it as Facebook stripped down to just the status update portion. When you send a new message, or “tweet,” it’s like sending an instant message into the ether (140 characters or less!). Who sees it? First, everyone who follows you on Twitter can see it. When someone follows you, you don’t automatically follow them, but you can if you choose to. People who know you and who know you are on Twitter will typically start following you, and your messages end up in their “timeline.”

As you get going with Twitter, other people will start to follow you seemingly at random because they have found your tweets through a search or the Twitter public timeline. This is why it’s in your best interest to tweet consistently, and to consistently provide sound content.

Twitter tips

• Use TweetDeck or other Twitter interface.

For me, Twitter got a lot more useful once I started using TweetDeck. With this program, can easily see all the tweets posted by the people you follow, updated regularly, and you can easily see when people reply to your tweets, once you add a “mentions” column to your feed. Even more conveniently, you can create searches for any phrase and see what comes through. These searches can be a permanent column within TweetDeck so that you always see the latest posts in your search. For example, I have a search for “Max International” and “glutathione.” When someone posts a tweet with that phrase or that word, I see it and can then follow that person, if I don’t already.

• Register yourself at www.wefollow.com.
• At least as you get started, follow most or all of the people who follow you.
• Retweet tweets that you find interesting and useful. Retweeting, or RT for short, is a way of quoting someone else’s tweet. For example, if Max posted a tweet like, “Looking forward to this week’s Max fly-in,” you could retweet it like this: “Couldn’t agree more! RT @maxintl Looking forward to this week’s Max fly-in.” So, the retweet etiquette is RT followed by @username , where username is the original Tweeter. That way, the original sender will see your retweet.
• As suggested in connection with Facebook, tweet about what excites you about your Max business.
• You can set-up Facebook so that the status updates you post there will automatically post on Twitter at the same time.
• You can also set up TweetDeck so that your Tweets post on Facebook, and you can also monitor status updates from your Facebook friends.
• Follow Max on Twitter!

Be sure to check out Twitter’s useful getting started guide.

So far, Max has better customer interactions on Facebook, but the potential to see the same with Twitter is there. Retweet Max’s tweets and help us generate more awareness and buzz for Max!

Jason Russell
Communications Manager

Post from: Max International Blog

Relationship-building is a critical ingredient in any Associates’ successful network marketing business. To keep your funnel full of prospective recruits and customers, you have to establish a relationship of trust with new people and maintain the relationship over time. As we state in the Max Action Plan booklet, “the key to prospecting is to take a sincere interest in the people you meet.”

Social networking, if used right, can be a great way for you to connect with people. But, where do you get started, and how do you leverage it? Facebook, Twitter, YouTube, and blogging, to name just four avenues, all offer great opportunities to connect. Today, some quick tips about Facebook. The rest will follow next week.

Facebook
I can’t recommend Facebook highly enough. Sure, it’s something that teenagers use to gossip about their friends, or for grandparents to keep up with their grandkids…but that’s the point. Everyone seems to be on Facebook these days. Go where the people are. You’ll find countless opportunities to share your message in innocuous ways.

If you don’t have a Facebook account yet, make one today. If it’s completely foreign to you, have one of your kids help you get started. Once you have an account, start adding friends. Start with neighbors, colleagues, relatives, other Associates, etc. As you meet new people, and when it seems appropriate, add them to your friends on Facebook so that you can drip messages on them.

The best way to share Max is to simply tell people what you are up to in your status updates. Instead of publishing a status that says, “Who wants to join my Max business?” you can use messages like:

• “Off to Salt Lake City for a Max meeting”
• “I love working from home”
• “Ran four miles this morning and feel great. Thanks MaxGXL!”
• “Watch MaxGXL TV tonight on DirecTV channel 318”
• “My company is flying me to Hawaii!”

Share what’s exciting about your Max business and chances are at least a few people will want to know more. Consider who will see your messages on Facebook, and tailor accordingly.

By the way, since June, roughly 1,400 people have become fans of Max International on Facebook. That’s huge! This provides us with another forum to keep people up to date. We really appreciate the interactions and feedback we have with our Associates on Facebook.

Keep up the great work!

Jason Russell
Communications Manager

Post from: Max International Blog

Borrowing a little from the writings of Joe Dager, do you practice the 5 B’s of marketing? You’ve probably heard of the 4 P’s–Product, Price, Place (distribution), and Promotion–but what are the 5 B’s? Dager suggests:

1. Be Real
2. Be Pulling vs. Pushing
3. Be Interesting
4. Be There
5. Be Fast

Dager wasn’t writing for people in network marketing, but all of those clearly apply to our industry, especially #1, #3, and #4. One of the points of the he Max Code is: “We believe that people can improve the course of their lives by adopting and living by truth; therefore we feel a responsibility to search for, live by, and teach correct principle.” If we are “being real,” we are being honest and representing the Max products and opportunity properly. For Max, hype has no place. We let our products and opportunity speak for themselves.

That also helps us be interesting. MaxGXL® is a unique product; we may even go so far as to call it a category creator. We are also doing all we can to be unlike other network marketing companies, and to lead the “A” Company revolution. Our priority is to make a positive difference for individuals and society. That should be interesting to people who are used to companies always focusing on the bottom line.

Being there is at the heart of what we do. We call our industry network marketing, but relationship marketing and face-to-face marketing are suitable substitutes. The trust you create by being real means that the people you connect with know you will be there, too. You teach, you train, you education, you help, all by being there. Uplines are there for downlines, Associates are there for Customers, and we on the corporate side are there for you as your partners.

Post from: Max International Blog