Borrowing a little from the writings of Joe Dager, do you practice the 5 B’s of marketing? You’ve probably heard of the 4 P’s–Product, Price, Place (distribution), and Promotion–but what are the 5 B’s? Dager suggests:
1. Be Real
2. Be Pulling vs. Pushing
3. Be Interesting
4. Be There
5. Be Fast
Dager wasn’t writing for people in network marketing, but all of those clearly apply to our industry, especially #1, #3, and #4. One of the points of the he Max Code is: “We believe that people can improve the course of their lives by adopting and living by truth; therefore we feel a responsibility to search for, live by, and teach correct principle.” If we are “being real,” we are being honest and representing the Max products and opportunity properly. For Max, hype has no place. We let our products and opportunity speak for themselves.
That also helps us be interesting. MaxGXL® is a unique product; we may even go so far as to call it a category creator. We are also doing all we can to be unlike other network marketing companies, and to lead the “A” Company revolution. Our priority is to make a positive difference for individuals and society. That should be interesting to people who are used to companies always focusing on the bottom line.
Being there is at the heart of what we do. We call our industry network marketing, but relationship marketing and face-to-face marketing are suitable substitutes. The trust you create by being real means that the people you connect with know you will be there, too. You teach, you train, you education, you help, all by being there. Uplines are there for downlines, Associates are there for Customers, and we on the corporate side are there for you as your partners.
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Wow, that 5 B’s. Thanks for sharing them with us. Those things are fundamental to great success in all that we do. After being a partner in this company for 7 months and attending the convention a few weeks back, I am certain that together we are all going to change the network marketing industry and of millions of people around the world! The 5 B’s will help remind us how to make it happen. Have a fantastic day!
God Bless,
-ed
Thanks MAX for such excellent points! I am absolutely thrilled at the spectacular marketing that MAX is demonstrating-from the Elevate Convention, to the Ebook, to the sensational launch of MAXTV. I am proud to be part of something so purposeful and classy and on target for these challenging times of turbulent change!
Elizabeth Harrington
Thanks Max for the additional know-how. I guess I have another tool that I can use. I’m hoping for everyone’s success. More power and God bless us all.
Godspeed,
Sharro & Benjie