Brenda Bridgforth
It’s been a week since the unveiling of our two new products, and I sit in amazement at the flurry of activity, excitement, and hope.
We have, in our hands, science-based products that truly make a difference in people’s lives in so many ways. As I reflect on last week’s product launch, my thoughts drift back to Dr. Nagasawa, a world-renowned scientist who had to miss his own product launch because he was being honored by the Department of Homeland Security for his groundbreaking discovery for the U.S. Department of Defense. We talk a lot in this business about WHO we are partnering with, and after last week, it struck me that I get to participate in taking Dr. Nagasawa’s life’s work out to the masses and what an honor it is to have a small part in this Max Revolution.
If you spend time getting to know Dr. Nagasawa and the rest of the Max Family, I know you’ll agree that we’re all blessed beyond measure to be involved with this company. There’s no question our future is in the best of hands.
But there’s work to be done. What’s our next step and how do we incorporate these new products into our business? My response is simple.
Keep listening to people and when the opportune moment presents itself, share the Max Story as it relates to them, not how it can best benefit you. If they’re mentioning an issue related to their health, tell them you have a breakthrough product you’d like to share with them. If they mention earning extra income or their budget is tight, briefly tell them you’re involved with a company whose founders are X, whose Scientists are Y, and whose products are Z. Hand them our new corporate video DVD or point them to the website to watch it and, honestly, if they have a pulse, I believe they’ll be intrigued!
Each of you bring unique talents, ideas, opinions, and gifts to this business, so a one-size-fits-all sampling campaign may or may not work for you, so listen to your prospect’s needs and the rest should come naturally.
As we build toward Convention, I will continue to treat my prospects the same way I always have. I’ll share samples with them, get them to a fly-in, train them properly, and encourage them every step of the way to Bronze and beyond! My main focus will remain MaxGXL® because the product is remarkable, and we’ve seen great things. We’re also hard at work encouraging everyone to incorporate Max N-Fuze™ into their daily routine because of the critical role Max N-Fuze plays in one’s overall cellular health.
Our newest superstar, MaxATP™, is a product we want everyone to try, especially when they need that extra push in the day. MaxATP doesn’t game the body, and in fact is healthy to incorporate into your overall health and wellness plan. As the energy drink market was $10 billion in sales last year, everyone is clearly looking for more energy, and energy is now more of a marketing term used to describe the feeling of a caffeine/sugar rush which, unfortunately, isn’t true energy at all—it’s junk energy. Briefly educate your people why MaxATP is a breakthrough solution to a growing problem. As you can imagine, the demographic for this product is wide open. You should be so confident in the science and the scientist behind this product that it should be impossible for you to stay quiet!
So the great news is this—if you’re reading this blog, you’re continuing to stay “plugged in,” and that’s the first step in the right direction. We’re on the tip of the iceberg, so I encourage you to keep sharing the Max story with everyone who will listen. Trust me, people are open to what you have to say so be confident!
Dr. Nagasawa, Dr. Keller, and the Max Team have given us all we need, so let’s show them what we can do!
October is just around the corner, and I’m more convinced than ever that this Convention will be pivotal to your Max business. Book your trip and save me a seat! Looking forward to seeing you all.
Brenda Bridgforth
Platinum Associate
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Brenda,
Batta Boom! Your message is crystal clear. Thanks a maxillion for keeping the focus on the customer, where it should be. All the rest takes care of itself.
Peace, Sherb
Thanks Brenda, for a wonderful message that inspires me to do what I need to do to be an “All Star” at Convention… and, I will definitely save you a seat!
See you in October,
Phil
P.S. Are you available for 3-way calls?
Fabulous summary, simply stated, motivating. I’ll be sure the entire team sees it. Thank you!
Thanks for taking the time to summarize, put in perspective and motivate.
Maryellen