As mentioned in part one, social networking is a phenomenal marketing tool because it makes it so easy to go where the people are…and, more and more, those people are on Twitter.
Consider:
- 60% of Twitter Users would recommend a company based on Twitter presence
- 80% of Twitter Users will reward brands they have relationships with by being more willing to make a purchase
- Only 47% of Twitter Users are interested in special offers and coupons from companies on Twitter—the majority prefers dialogue and relationships
So, what is Twitter? Think of it as Facebook stripped down to just the status update portion. When you send a new message, or “tweet,” it’s like sending an instant message into the ether (140 characters or less!). Who sees it? First, everyone who follows you on Twitter can see it. When someone follows you, you don’t automatically follow them, but you can if you choose to. People who know you and who know you are on Twitter will typically start following you, and your messages end up in their “timeline.”
As you get going with Twitter, other people will start to follow you seemingly at random because they have found your tweets through a search or the Twitter public timeline. This is why it’s in your best interest to tweet consistently, and to consistently provide sound content.
Twitter tips
- Use TweetDeck or other Twitter interface.
For me, Twitter got a lot more useful once I started using TweetDeck. With this program, can easily see all the tweets posted by the people you follow, updated regularly, and you can easily see when people reply to your tweets, once you add a “mentions” column to your feed. Even more conveniently, you can create searches for any phrase and see what comes through. These searches can be a permanent column within TweetDeck so that you always see the latest posts in your search. For example, I have a search for “Max International” and “glutathione.” When someone posts a tweet with that phrase or that word, I see it and can then follow that person, if I don’t already.
- Register yourself at www.wefollow.com.
- At least as you get started, follow most or all of the people who follow you.
- Retweet tweets that you find interesting and useful. Retweeting, or RT for short, is a way of quoting someone else’s tweet. For example, if Max posted a tweet like, “Looking forward to this week’s Max fly-in,” you could retweet it like this: “Couldn’t agree more! RT @maxintl Looking forward to this week’s Max fly-in.” So, the retweet etiquette is RT followed by @username , where username is the original Tweeter. That way, the original sender will see your retweet.
- As suggested in connection with Facebook, tweet about what excites you about your Max business.
- You can set-up Facebook so that the status updates you post there will automatically post on Twitter at the same time.
- You can also set up TweetDeck so that your Tweets post on Facebook, and you can also monitor status updates from your Facebook friends.
- Follow Max on Twitter!
Be sure to check out Twitter’s useful getting started guide.
So far, Max has better customer interactions on Facebook, but the potential to see the same with Twitter is there. Retweet Max’s tweets and help us generate more awareness and buzz for Max!
Jason Russell
Communications Manager
Posted by admin on October 19th, 2009
Leave a comment
social networking
Corporate Message, Network Marketing
