Joey Sarmiento, Max V.P of Asia, Re-Elected DSAP Chairman!

Congratulations Joey Sarmiento!

Max International Vice President of Asia, Joey Sarmiento, Takes Oath As Chairman Of The Direct Selling Association Of The Philippines (DSAP)

Max International VP for Asia and DSAP Chairman Joey Sarmiento takes part in the oath taking of the recently elected Board of Directors at the DSAP General Membership Meeting led by Securities & Exchange Commission (SEC) Director Atty. Jose P. Aquino last February 23, 2018.

Max International is proud to announce that Joey Sarmiento, Max International’s VP for Asia, has been re-elected as the Chairman of the Direct Selling Association of the Philippines (DSAP) for 2018.

This year is his 5th consecutive term and 7th time to serve as the Chairman of DSAP!

DSAP is the recognized organization of legitimate Direct Selling and Network Marketing companies in the Philippines and is an affiliate of the World Federation of Direct Selling Associations (WFDSA) located in Washington D.C. The member companies of DSAP are comprised of global leaders in the industry that support the advocacy of promoting legitimate and beneficial business opportunities worldwide.


DSAP is committed to support the Philippine Department of Trade and Industry (DTI) with its mandate to promote entrepreneurship in the Philippines, develop Micro Small and Medium Enterprises (MSMEs), and assist in championing consumer protection by educating consumers against pyramiding.

DTI Secretary Ramon Lopez and DSAP Chairman Joey Sarmiento signing the Memorandum of Understanding (MOU) between the DTI and the DSAP last February 27, 2018.

The partnership has two major projects for 2018. First is the promotion of Direct Selling as a legitimate business opportunity through the over 800 Negosyo (Business) Centers of the DTI nationwide. Videos, brochures, and other materials on Direct Selling featuring the members of the DSAP will be made available in all the DTI Negosyo (Business) Centers across the country.

DSAP is also committed to provide support in DTI-organized activities to promote entrepreneurship and the Direct Selling Industry as a legitimate source of business opportunity. The low capital requirement makes the industry an attractive option for the millions of Filipinos to help them improve their quality of life and, in the process, help the country achieve inclusive growth.

Second is the project against pyramiding. The DSAP will work with the DTI in its anti-pyramiding education campaign. The DSAP will likewise serve as the resource partner of the DTI in evaluating Direct Selling companies for the purpose of identifying legitimate companies versus pyramid scams.

DTI Secretary Ramon Lopez and DSAP Chairman Joey Sarmiento shows the signed MOU between the DTI and the DSAP.

Max International is privileged to be represented by Joey Sarmiento in the Direct Selling Association of the Philippines. His work to aid the association’s mission in establishing Direct selling as an industry founded on integrity and legitimacy is a genuine indication of his passion and commitment to the industry.

For more information about the DSAP, you may visit its website at

Thank you, Joey, for your dedication, commitment, and hard work — not only for Max International and our Associates, but also for the entire industry!

We are truly proud of you!

We are Max!

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