It was a year ago that Max’s Executive Team met with the Associate Advisory Council to discuss what Max should be, and what we’d all need to do to make that future happen. It was clear that there were major milestones we had to meet if Max was going to continue to grow and prosper. We were asked to make improvements in marketing, events, distribution, customer care, communication, sales materials, and finance.
Looking back now, we have improved in every department and managed to position Max to be stronger than it’s ever been. I’ve never been more excited about Max’s future.
The most important goal that we had coming out of that January meeting was to get Max corporate aligned with the field. That meant actively listening to field leadership and then taking real action to meet those needs. After careful deliberation we realized we needed to: develop newer and better tools for our Associates; update our resources to be more user-friendly and informative; and expand our business in every possible way.
In April of 2012 we unveiled the new Max to the world at AMPLIFY. Our events and marketing teams worked overtime to get everything into place. It was through their hard work and dedication that we showed that Max was ready to have a big year.
At AMPLIFY we presented Max’s new look and a new set of marketing tools designed to efficiently and clearly show Max’s products and opportunity. The new Starter Kit has a complete set of new brochures, an easy-to-use flip chart, DVDs and other fabulous items for our Associates to use. In addition, we announced the formation of our Medical Board, a group of medical professionals that all of us are eternally grateful for as their endorsement of Max’s products took our credibility to an unprecedented level.
We also announced something I’m really proud of, our direct payment system – MyMaxPay. This was a long time coming, and thanks to the hard work of our finance team, we launched it in June of 2012. The Max debit card is a great looking conversation starter that all of us can display with pride. Most importantly, it is fantastic that our Associates are now paid quicker and have easy access to their commissions.
More than just renovating our physical tools, 2012 was the year that Max really came into its own online. Max.com was completely redesigned to be easier-to-use and much more informative. The Max blog was redone as Max Solutions – an innovative resource for Max International updates and a comprehensive collection of health and business articles. This is a sales tool that all associates can use to connect with their customers. We also opened up a new Virtual Office that served as an effective command and control center for all markets.
That infrastructure came in very handy as we opened new markets in both Colombia and El Salvador. We are all very excited to see Max expanding in Central and South America, both of which promise to be amazing future markets for Max. It’s thanks to our business development and operations teams that we were able to realize two great openings in the span of one year.
We know that while it’s exciting to open new markets, it’s just as important to support our existing ones. Our operations teams brought on-line two new warehouses to service our Canadian market which has resulted in improved service level for our Canadian customers. The customer care and leadership support teams continued to assist our associates with our autoship recovery program. I’m proud to announce that, to date, we’ve saved almost $700,000 thanks to this new program!
Our biggest support for our markets came from our sales team, who designed several exciting promotions for the year. The Max 90 Day Challenges and our current 60 Day Challenge have proven to be huge successes. We’re seeing increased sales across the board, not to mention our newest Diamonds, Bernie and Belen Yulang, and Double Diamonds, Hd and Nitz Yco, from the Philippines. I’d like to also acknowledge Sylvain Legault, an absolute rock star in all of our 2012 promotions, who has proven how commitment, relationship building, and determination can lead to great success.
Speaking of success, we received recognition this year that proves our products are second to none. All of Max’s supplement products are now BSCG certified, which means they’re safe for all athletes everywhere. Our ties to the athletic community have never been stronger, thanks to our new partnerships with golf legend Greg Norman, basketball legend Chris Mullin, and soccer legend Carlos Valderrama.
Finally, I had the honor of attending the 1st International Conference of Medical Biology and 3rd International Symposium of Biological Therapies and Homotoxicology in Buenos Aires, Argentina. This exclusive gathering of South America’s top medical professionals was an event that Max was specifically invited to because of the ground-breaking nature of our RiboCeine technology. I was proud to represent Max International as Dr. Herbert Nagasawa shared his life’s work with doctors and physicians from around the world.
Now here we are at the beginning of a new, exciting year. The challenge we faced in January of 2012 inspired all of us at Max to refocus our energy and to be absolutely committed to our partners and Associates. I know I’m not alone in my excitement, as I’ve talked to many leading Associates who know that we are going to have a GREAT 2013. I think it’s wonderful that we’ve named our next International Convention ACCELERATE. In 2012 we laid the foundation and now 2013 is our year to DARE TO BE GREAT!
It is our time to accelerate Max’s business into the future. Thanks to you, our Associates, we’re poised to continue to grow bigger and better in the coming months and years. Here’s to our continued partnership, and our further success.